Senior Product Marketing Manager B2B (w/m/d) | 80% | Hybrid working model | Zurich

Company Description

Welcome to SMG Swiss Marketplace Group!

SMG is a pioneering network of online marketplaces and a leading European digital company that simplifies people’s lives with forward-looking products.
We operate leading marketplaces across real estate, automotive, general classifieds, and finance & insurance. We’re driven by our values: Better Together, Aim High, and Act Responsibly.

Job Description

Your Mission

As a Senior Product Marketing Manager B2B in the B2B Marketing Team at SMG Real Estate, you will play a crucial role in shaping and executing the marketing strategy for your products across the entire customer journey. This role allows you to turn customer insights into compelling value propositions, lead go-to-market initiatives and drive impactful campaigns while contributing to our overarching goals and mission. Join our dynamic team, located in six countries (Switzerland, Serbia, Vietnam, France, Germany, and India), where creativity thrives. Together, we tackle challenges, celebrate successes, and keep learning and growing.

Specifically, you will work on:

• You own the development and execution of the B2B marketing strategy for your products across the entire customer journey; from awareness and consideration through to decision, retention and advocacy.
• You shape the B2B go-to-market strategy for new products and features in collaboration with Product and Sales, and lead the associated marketing initiatives.
• You develop a cross-channel communication strategy and roadmap, prioritising topics, audiences and activities in close collaboration with channel experts across Sales, email marketing, marketing automation, LinkedIn, content, events and paid search.
• You translate customer needs and product benefits into clear, differentiated value propositions, compelling messaging and creative communication concepts for our B2B audiences.
• You lead the planning, execution and optimisation of integrated marketing campaigns together with the marketing team, ensuring consistent communication across all relevant touchpoints.
• You define relevant marketing KPIs, analyse campaign performance and develop actionable recommendations to optimise campaigns, channels and resource allocation.
• You serve as the central marketing point of contact for Sales, Customer Service, Product, Partners and UX within your area of responsibility. You consolidate requirements, advise stakeholders and ensure alignment between customer needs, business objectives and marketing priorities.

Your responsibilities will evolve as we grow.

Qualifications

What will you bring to the ride?

• You bring at least five years of experience in B2B product marketing or B2B marketing, ideally within a digital company or an agency serving business customers.
• You have experience in the real estate industry or a strong interest in it. Knowledge of digital marketplaces or real estate software is a significant plus.
• You combine strategic thinking with strong execution skills. You set clear priorities and independently lead complex marketing initiatives from concept through to performance measurement.
• You have experience developing go-to-market strategies, differentiated value propositions and audience-specific messaging, working closely with Product and Sales to bring them to market.
• You thrive in an agile, cross-functional environment. You advise stakeholders with confidence, align different interests and make a compelling case for well-founded recommendations.
• You have hands-on experience with CRM-based email marketing, marketing automation and segmented customer communications across the customer journey.
• You understand relevant B2B marketing KPIs, confidently interpret data and customer insights, and translate them into effective communication approaches and actionable improvements.
• You are a compelling storyteller who creates clear, audience-focused website copy, emails and presentations in German. You translate complex products and features into tangible customer benefits.
• You use AI tools effectively in your daily marketing work, including research, content creation, data analysis and workflow optimisation. You identify valuable use cases, improve existing ways of working and critically assess outputs for quality, brand alignment and data privacy.
• You communicate confidently and write to a high standard in German, and you are fluent in English. French is a plus.
• You work independently and take a pragmatic, solution-oriented approach, combining high quality standards with a clear focus on impact and results.

We value the skills you bring and your ability to learn quickly, so don’t worry if your career path has been unique.