AI Portfolio & Process Manager Marketing 90% - medienjobs.ch

This is what you can look forward to. As an AI Portfolio & Process Manager Marketing, you will actively shape the future of marketing at SBB Immobilien. You identify and manage AI and automation potentials along our marketing processes - from customer and market knowledge to the marketing of real estate and stations, and onwards to content, campaigns and digital customer interfaces. In doing so, you connect the needs of the marketing departments with the possibilities of modern technologies and data. Together with internal specialist departments, you develop concrete AI cases from ideas and accompany them from prioritization through to implementation and sustainable anchoring in everyday marketing. You can expect a dynamic working environment in which innovation and future orientation are at the center.

What you can achieve.

• You develop and manage the AI and automation portfolio and consistently align it with the marketing strategy and the goals of SBB Immobilien.
• You specifically identify AI and automation potentials along the areas of customer knowledge, real estate marketing, campaigns, content marketing and digital customer experience.
• By optimizing cross-departmental marketing processes, you create more freedom for creative, strategic and customer-oriented tasks.
• You develop concrete use cases based on the needs of the marketing teams and manage their piloting, implementation, scaling and handover to operations.
• Through suitable goals and key figures, you make the contribution of the AI cases to marketing impact, process quality, speed and economic efficiency visible.
• Together with the responsible specialist departments, you promote a responsible use of AI and ensure data protection, compliance, transparency and quality.

What you bring with you.

• Several years of experience in marketing as well as in process, project, product or portfolio management characterizes your profile; knowledge of the real estate industry is an advantage.
• Sound knowledge of the application possibilities of artificial intelligence, marketing automation, CRM, analytics and digital platforms enables you to develop concrete marketing solutions.
• You have a good understanding of customer journeys and the effective marketing of real estate, locations, services and digital offerings.
• Analytical and networked thinking, consistent customer orientation as well as the ability to evaluate potentials and set clear priorities are among your strengths.
• You communicate appropriately for the target group and have very good German language skills; knowledge of another national language is an advantage.
• A completed university or technical college degree in marketing, business administration, business informatics, process management or a comparable field forms your professional foundation.

Your salary and your benefits.
We have a fair and progressive salary system and actively advocate for equal pay. Therefore, further and detailed information on the salary system at SBB can be viewed transparently. This position is at requirement level K, regional allowance level 1. More on salary and benefits.

How to succeed in starting.
That you want to move Switzerland with us is the greatest motivation for us. Therefore, we waive a cover letter for this position. If you would still like to share your motivation with us, you still have the opportunity to do so in our application tool.

Doing great things is easier with 'du'. This begins already with your application.