Digital Marketing & Growth Specialist (m/f/d), 60 – 80%: Start 1 January 2027

Coplanet AG | Swiss AI-Startup | Zug, Switzerland

About Coplanet AG

Coplanet AG is an innovative Swiss technology startup based in Zug and a provider of an Agentic AI Workflow Platform. We develop intelligent, agent-based solutions that support companies and end customers in digitalization, automation, and productivity increases.

For the further buildup of our brand and the implementation of our growth ambitions, we are looking for a creative, entrepreneurial-minded and digitally savvy personality who develops ideas independently and implements them successfully.

You will establish Coplanet as an innovative and trustworthy AI brand, increase our awareness in the B2B and B2C segments and acquire qualified leads and customers. Brand Awareness, Branding and Lead Generation form the focus of your work.

Your tasks and responsibilities

Development and implementation of an integrated marketing and content strategy for the Swiss B2B and B2C market with a focus on Brand Awareness, Branding and Lead Generation; Building and further development of a consistent brand appearance across website, social media, campaigns and other communication channels; Independent management and optimization of the website (including content, user experience, conversion and SEO, GEO and AEO); Planning and coordination of a regular, cross-channel content calendar for LinkedIn, Instagram, Facebook, X and other relevant platforms; Creation and publication of target-group-oriented content such as social media posts, newsletters, factsheets, success stories, videos and multimedia formats; Ensuring consistent recording, qualification and follow-up of leads and customer contacts in the CRM (including maintenance and further development of the CRM system).

Your profile

Education, experience & professional expertise

Completed university degree (ETH, university or technical college) or higher continuing education in marketing and communication; Alternatively also a doer with several years of successful professional practice with demonstrable results in brand building, marketing strategy, campaign development and operational implementation; Practical experience in the planning, implementation and optimization of paid campaigns on LinkedIn Ads, Meta Ads and Google Ads, including budget management, A/B tests and monitoring of cost per lead; Sound experience in branding, brand awareness and lead generation with a strong understanding of measurable marketing and business results; Good understanding of marketing automation such as email automation (use of CRM Hubspot), lead management, nurturing, data quality, lead qualification and systematic follow-up of contacts as well as maintenance, structuring and further development of CRM; Entrepreneurial experience in the AI, IT, technology or SaaS environment as well as enthusiasm for new technologies; Very good practical experience in website management, social media and the creation of cross-channel content such as posts, newsletters, factsheets, success stories and videos (in Canva, Figma and Adobe, CapCut, Premiere); Knowledge in SEO, GEO, AEO, Google Analytics (GA4) and Google Ads as well as the ability to define marketing KPIs, set up tracking (GA4, UTM parameters and conversion events) and report regularly to management on reach, lead quality and the contribution to the sales pipeline.

Personality & way of working

Strong hands-on mentality, initiative and sense of responsibility; Entrepreneurial thinking as well as the ability to combine strategy and operational implementation; Creativity, joy of innovation and sense for digital trends; Structured, independent and result-oriented way of working; Enthusiasm for artificial intelligence, digital transformation and efficient automation; Native language German, Swiss German is an advantage, English in spoken and written form.

What awaits you

As part of an ambitious Swiss AI startup, you will actively shape the buildup of an innovative technology brand.

We offer you:

A responsible position with great creative freedom; Significant participation in brand building and market positioning in Switzerland; A dynamic environment in the future market Agentic AI; Modern working tools, attractive employment conditions as well as development and further training opportunities; Hybrid (office in Zug plus remote work).

Interest piqued?

Do you want to build a brand, develop markets, structure processes and achieve measurable results?

Then we look forward to getting to know you and receiving your complete application documents j4id10460506jm j4it1044jm j4iy26jm