Specialist Dialog Marketing and Web, 80 %

Specialist Dialog Marketing and Web, 80 % #

Bundesplatz 15, 6002 Luzern

Do you want to bring fresh wind to the customer dialogue at CONCORDIA? Varied tasks await you in our cheerful, dynamic team. Whether targeted online banners, data-based website optimizations, or top rankings in classic and AI-supported search engines: Support us from 1 January 2027 and take digital customer dialogue to the next level. We are looking for proactive, independent, and committed personalities who want to take their chance.

What awaits you ###

• Online banner campaigns: In our cheerful, dynamic team, you will design, manage, and optimize targeted digital campaigns for CONCORDIA for effective lead generation and new customer acquisition.
• Cross-channel campaigns: Close cooperation with the dialog marketing team in the planning and implementation of personalized cross-channel campaigns for new customer acquisition and customer loyalty.
• Google-my-Business account: Management, updating, and strategic maintenance of our profile to strengthen local online presence and visibility.
• SEO/GEO: Technical and content optimization to achieve top rankings at Google & Co. for relevant insurance topics (such as OKP, supplemental and pension insurance) and to be preferred in AI-supported search systems.
• Website management: Content support and continuous further development of the modernized CONCORDIA website. This includes capturing content in consultation with the site owners, building backlinks, as well as continuous analysis and optimization for an excellent customer experience.
• Data analysis and tracking: Continuous monitoring of performance indicators (KPIs), search trends, and user behavior to anchor data-based optimizations directly into CONCORDIA's web content.
• Interface management: Close cooperation with internal stakeholders as well as external agencies and partners to ensure smooth processes.
• Sparring partner: You actively participate with much joy in our cheerful team, exchange professional expertise with the web team, and support the dialog marketing team in a targeted manner in daily operations.

What you bring with you ###

• You have training in the field of marketing, communication, or a comparable qualification.
• Excellent MS Office user skills are a must; you possess knowledge of Adobe products and score in the CMS area with your know-how.
• You like to think outside-the-box and take new paths to address target groups in the CONCORDIA customer journey and to generate leads.
• You enjoy working with internal and external partners, finding and implementing win-win solutions easily in our collegial, dynamic environment.
• You possess good analytical skills, are digitally savvy, and impress with commitment and a sense of responsibility.
• You possess sound practical experience in the areas of SEO/GEO, user experience, and website.
• You work in a structured, independent manner and enrich our cheerful team as a team-oriented personality.
• You possess stylish language competence in German, ideally supplemented with good oral French and/or English skills.

Your next step ###

Do you have further questions about this position?

Nadia Minder, Head of Dialog Marketing and Web, Telephone +41 41 228 17 61, will be happy to help you further.

Patrick looks forward to your application.

For the filling of this position, we only consider direct applications.