Content & Digital Marketing Manager – 50 %

Origami Rénovation – Canton de Vaud

Origami Rénovation accompanies its clients in their renovation projects, from design to the execution of the work.

As part of our development, we are looking for a creative, autonomous, and results-oriented person to take charge of our digital marketing and content creation.

This is a highly operational position: we are looking for someone capable of both developing our visibility and online acquisition and visiting our projects to create high-quality photo and video content.

Your missions

Digital Acquisition & Meta Ads

• Design, launch, and optimize our Meta Ads campaigns – Instagram & Facebook
• Create audiences, campaigns, and advertising content
• Monitor performance: leads, cost per lead, conversion rate, ROAS
• Regularly test new formats, messages, and audiences
• Participate in the improvement of landing pages and the conversion path

SEO & website

• Develop the organic search engine optimization of the Origami Rénovation website
• Identify keyword and content opportunities
• Optimize existing pages: structure, content, titles, metadata, and internal linking
• Write and publish new SEO-optimized content
• Monitor the evolution of organic traffic and rankings
• Participate in the continuous improvement of the site and its performance

Social Media

• Define and manage the editorial calendar
• Develop our presence primarily on Instagram, Facebook, and LinkedIn
• Imagine content adapted to our universe: architecture, renovation, design, and behind-the-scenes of construction sites
• Publish and adapt content according to different formats: Reels, Stories, carousels, posts, before/after, etc.
• Develop the organic visibility and engagement of the brand

Photo & video

• Travel regularly to our construction sites and projects
• Film the different stages of a renovation
• Conduct interviews, client testimonials, and speaking engagements
• Photograph projects, materials, details, and achievements
• Edit videos and create short formats adapted to social media
• Produce an image and video bank consistent with the premium identity of Origami Rénovation

The profile we are looking for

You are, above all, a versatile and highly operational profile.

You are just as skilled at analyzing the performance of a Meta campaign as you are at picking up a camera to produce beautiful content on a construction site.

Essential skills:

• Concrete experience in Meta Ads
• Good mastery of SEO
• Very good understanding of Instagram and social media
• Mastery of photo and video shooting
• Mastery of video editing and short formats
• Developed aesthetic sense
• Excellent command of French
• Autonomy, organization, and ability to take initiative

Knowledge of WordPress, web analysis tools, and the worlds of architecture, real estate, or design constitutes a real plus.

What we are primarily looking for

We are not just looking for someone who "posts on social media."

We are looking for a person capable of understanding our activity, extracting the right stories from it, and transforming our projects into content that strengthens the brand, develops our visibility, and generates new business opportunities.

Conditions

Activity rate: 50 %

Location: Canton de Vaud, with regular presence in our offices and travel to our various construction sites.

Start date: to be agreed.

To apply

Please send us:

• your CV ;
• your portfolio or your professional accounts

We place as much importance on your concrete achievements and your aesthetic sense as on your academic background.

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