Channel Manager E-Mailings und CRM 80% - Medienjobs

Pistor AG is the leading, independent trading and service company for bakeries-confectioneries, gastronomy and for the healthcare market. State-of-the-art logistics, innovative ideas, reliability, sustainable action and a lot of passion - that is exactly what we use to make our customers more successful.

Now you have the chance to help write our company's success story.

Your tasks

• Responsibility for the strategic and content-related further development, optimization, coordination as well as the content management of the various Pistor E-Mailing formats (newsletters, general mailings, customer info, recalls, invitations, etc.)
• Creation, optimization and further development of dynamic mailings for personalized customer addressing
• Preparation, coordination, dispatch and evaluation of the e-mailings via CRM
• Responsibility for the further development of CRM-supported marketing processes in close coordination and cooperation with the CRM Product Owner as well as internal stakeholders
• Further development, process optimization and support of the CRM system in the area of mailings (Key User role)
• Coordination of the channel as an instrument within systematic market development and general topic management, incl. technical advice to various internal stakeholders
• Optimization of the conversion processes along the Customer Journey
• Success measurement of the channel and mailing measures, incl. creation of result presentations, recommendations for action and reportings
• Deputy for the maintenance, content coordination and publication of content on the social media channels of Pistor incl. community management

Your profile

• Commercial basic training and adequate further training in the field of marketing/online marketing
• Several years of experience in the field of e-mail marketing
• Very good knowledge in the further development and handling of CRM tools (Salesforce/Pardot an advantage)
• Sound knowledge in the area of Customer Experience and digital Customer Journeys
• Good knowledge in the area of Social Media & Community Management
• Passion for customer-centric, digital solutions and communication
• Structured, independent and reliable way of working as well as strong communication skills
• Analytical, networked way of thinking and high digital competence
• Good written and oral German and English skills, French an advantage